Director Ash Bolland has joined Bullitt for U.S. representation spanning commercials and branded content. 

“Ash has a directing voice that comes from thinking expansively, imprinting projects with a sense of depth and quality,” said Allison Amon, Bullitt EVP sales & development. “He understands how to craft meaningful connections with audiences, sometimes on a grand scale, blending wonder and human interest in each narrative.”

Bolland also maintains Raskols, a production company in Australia. Prior to coming aboard the Bullitt roster, he was most recently repped by Interrogate in the U.S. ad market.

Raised in a small town in New Zealand, Bolland, who once aspired to be a pro-skateboarder, played in bands, and learned filmmaking at night. During MTV’s years as a creative playground and talent incubator he directed music videos and created some of the channels most memorable idents. Employing a blend of live action and design allowed him to explore original ideas with a cinematic aesthetic. This imaginative space catapulted him into a career marked by unique and diverse projects, many of which earned millions of views and global acclaim.

Entering the branded realm, Bolland’s love of skateboarding shines in Burn featuring pro-skateboarder Rune Glifberg for Burn Energy Drinks (Coca-Cola). Bolland later worked directly with Nintendo, in the highest secrecy, on the launch film of the Nintendo Switch. The spot was lauded by Jimmy Fallon on The Tonight Show and has since racked up a staggering 60 million views on YouTube. Bolland directed Nintendo’s first Super Bowl commercial, which in 2017 saw the band Imagine Dragons thrust into the international spotlight.

The director was then commissioned by the Sydney Opera House that same year to create a 15-minute film for the Vivid music and light festival. The film projected across the harbor onto the Sydney Opera House for 23 nights as the fest was attended by more than 2.3 million people.

With Bullitt, Bolland deepens his expansion into narrative and performance-driven advertising and branded projects. His appreciation for social cause and interest brand-driven, change-making entertainment is also an essential part of this new collaboration.