- LOS ANGELES
Cam Levin has been appointed chief creative officer of Sid Lee U.S.A., a new role at the company. He will be responsible for its three U.S. offices in Seattle, New York and L.A. This internal promotion is instrumental in bringing together the collective creative talents of the firms within Sid Lee U.S.A., which include Digital Kitchen, Infrared, Red Peak, Hornall Anderson and Sid Lee itself.
Levin brings over 20 years of international experience in entertainment, advertising, communications and design to this role. Sid Lee U.S.A. CEO Andy Bateman, said, “He’s a compassionate, understated and thoughtful leader with a real touch for the craft of our work. But he also brings a flair to our work that gives it its epic storytelling nature – and that’s so much of what I’m learning Sid Lee is about. What I like most about Cam is that he’s a maker with creative dexterity across concept through production in campaigns, marketing, live-event activations, program promotion, video, social and brand design.”
Levin’s numerous prizes for creativity include Promax Awards, Dodifferent Awards, shortlists at Cannes Lions, and the U.K.’s M&M Global Awards. He’s worked in TV and entertainment for MTV and Vice and in advertising for brands like Guinness, adidas and MINI, and has written for and directed Justin Timberlake, Tom Cruise and Borat.
Levin stated, “I’m incredibly excited to be joining Sid Lee’s amazing creative culture, to help bring together and support the awesome breadth of talented and passionate thinkers and makers we have across all the offices in the States, to help shape what it means to be a next-generation creative company, and to elevate our work to incredible, fresh and iconoclastic heights.”