The Mill has announced that the Campfire team has joined Mill+ in New York. 
 
For over 12 years, Campfire has developed Emmy, Cannes Lion and Clio-winning immersive experiences to launch new products and entertainment franchises. While Campfire’s founders originally gained notoriety for producing The Blair Witch Project, the team has gone on to create successful programs for HBO’s Westworld, Game of Thrones and True Blood, Amazon’s The Man in the High Castle, National Geographic’s He Named Me Malala and more.
 
Campfire is comprised of Mike Monello, Steve Coulson, Nick Braccia and Mike Knowlton. Their client roster for strategic and creative services includes Amazon, HBO, Disney, Diageo, Infiniti, Netflix, Hulu, Harley-Davidson, Showtime, Verizon, Audi and Ubisoft.
 
Monello said, “The combination of The Mill’s artistry and talent with our team’s strategic and conceptual expertise is a compelling offering for clients looking to make an impact.” 
 
Barry Parkhill, managing director of The Mill in New York added, “We are thrilled to welcome Campfire to The Mill. The team are world-class experience-makers and their arrival marks a hugely exciting time in the evolution of Mill+. Campfire bring a truly unique creative and strategic perspective to their work, and I am looking forward to introducing the team and their capabilities to our ever-growing roster of advertising, entertainment and technology clients.”