Caviar Signs Directorial Duo Si&Ad For U.S. Representation
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Film studio and commercial production company Caviar has signed directing duo Si&Ad for U.S. representation spanning commercials and long-form content. 

With a lengthy track record of success in the U.K., Si&Ad look to further expand their storytelling to the U.S. market via Caviar. Best known for directing the captivating and enchanting love story “Piano” for, Si&Ad first met in 2000 as in-house designers for the Virgin Records label in London. Soon after, the duo shot their first short film, Street Dream, which was featured in the Saatchi & Saatchi New Directors Showcase at Cannes. They then embarked on a prolific career shooting music videos and assorted commercials for major brands like Honda, Pepsi, McDonald’s, JCPenney, Robinsons, Durex, Kohl’s, Marmot, and Ford. Si&Ad garnered awards recognition from AICP, the British Arrows, The One Show, Cannes, and many others. More recent credits include spots for P&O, Vodafone, Tesco, AA, and a D&AD Pencil-winning film for Volkswagen.

“Si&Ad are industry darlings and represent some of the best creative work the U.K. has ever seen,” said Casey Wooden, executive producer of Caviar. “At Caviar, we’re passionate about telling stories that evoke emotion and inspiration and working with innovative talent. We’re thrilled to be adding Si&Ad to our roster to amplify their already incredible vision here in the U.S.”

Signing with Caviar marks Si&Ad’s first representation for longer format fare in the American market. The directorial duo had previously been repped for commercials in the U.S. by RESET Content.

“It’s not every day you get to work with the directors that made you fall in love with the art of the commercial in the first place. At Caviar, we have always aspired to produce projects at the caliber of Si&Ad’s work, so this is truly a dream come true,” stated Michael Sagol, managing director of Caviar, a company founded in 2005 and known for connecting directorial talent with leading brands and major film studios to produce impactful work. Caviar has won more than 50 Cannes Lions and its film producing credits include the two-time Oscar winning Sound of Metal (Amazon) directed by Darius Marder and starring Riz Ahmed.



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