• Friday, Jun. 22, 2001
Champion Says Yes to Humorous Campaign

Having recently streamlined its famous slogan from, "When your bank says, 'No,' Champion says, 'Yes,'" to the more compact and positive "Champion says, 'Yes,'" the Parsippany, N.J.-based home equity lender Champion Mortgage has opted for a slicker television image, as well. The shift in approach...

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