Chidi Achara Named Chief Product Officer At IPG's Huge
Chidi Achara
Matt Weiss appointed chief brand officer
  • NEW YORK
  • --

Huge, the design and innovation company under Interpublic Group (NYSE: IPG), has hired Chidi Achara as chief product officer and appointed Matt Weiss as chief brand officer. Both personnel moves were made by Lisa De Bonis, marking her first major action as Huge CEO.

“Building a well-rounded, connected leadership team with diverse experience is a personal goal of mine in 2024,” said De Bonis. “With Chidi and Matt on our team, I believe we can now accelerate delivering unique and innovative solutions for our clients”

Achara brings a depth of product experience to Huge. Most recently, he was president of Brain.ai, an AI and interface company with a mission to democratize the AI economy and empower anyone to build AI applications. In that role, he oversaw marketing, product, design, user experience, and engineering for the launch of Imagica AI--a no-code AI app builder that enables users to create their own AIs using simple, plain language prompts.

“Chidi has a proven track record of innovation and excellence that spans technology, culture, branding and design experience,” said De Bonis. “He’s a natural connector. He brings the dynamic skillset and creative thinking we value at Huge, and shares our belief in the undeniable power of data and technology to inspire breakthrough product experiences.”

Recognized by Black Enterprise and Ebony Magazine as one of the country’s most influential Black business leaders, Achara has also served in several senior brand and creative roles, including: chief brand officer at fintech Stash, chief creative officer at Simon Property Group, VP of creative services at Nike, and executive creative director at BBH USA. He also sits on the board of the nonprofit, Charity:water.

As chief product officer, Achara aims to scale collaboration across product innovation, design and engineering, and integrate AI technologies to accelerate growth for clients. Achara joins on the heels of the roll-out of Culture Decoder, a tool to help brands understand the cultural trends most important to their customers, and Creative Capital Index, which empowers businesses to optimize their organizational creativity--both of which are driven by the company’s proprietary AI-powered Living Intelligence Value Engine (LIVE).

“Huge has built a business that’s proven to be as innovative as it is durable in an ever-changing market,” said Achara. “I’m excited to work alongside Lisa, our teams and clients to create and scale products and experiences that drive growth for the world’s most ambitious brands.”

Meanwhile Weiss, formerly global president, will step into a new role at Huge as chief brand officer, where he will be responsible for championing the voice of Huge’s brand within and outside of the organization in service of growth.

“The Huge brand is one of our most valuable assets,” said De Bonis. “Everyone who knows Matt, knows he bleeds magenta and when this is coupled with his love for our talent and deep understanding of our client’s needs, it results in great work and happy clients. He’s always done this, I’ve just made it official.”

Weiss previously led Huge’s team of client partners and program delivery experts dedicated to strengthening client relationships and outcomes through creative, data-driven solutions. Over his six-year tenure at Huge, Weiss has cultivated some of the company’s most dynamic clients including Planet Fitness, Virgin Voyages and Darling Ingredients.

Prior to Huge, Weiss held executive roles at Havas and MDC Partners’ KBS. He also spent more than 15 years at McCann, compiling a run of wins and awards.

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