- NEW YORK
Brand New School (BNS) has brought Chloë Greene on board as a creative director.
Greene studied graphic design at CalArts and earned her BFA in printmaking from the California College of the Arts. While working as a designer at Artforum Magazine, Greene proposed creating an iPad app in an effort to boost readership. The magazine did not provide the budget yet Greene created it anyway with a small team of designers. Thanks to that solution-based initiative, she fell in love with design all over again. Something clicked with this foray into digital, and her career was forever transformed.
As art director of cultural moments at Facebook, Greene helped establish Alegria, otherwise known as the Facebook illustration style. Charged with bringing diversity to the design, she gathered valuable insights from teams across the globe to guarantee proper cultural representation. Greene recently worked with Dropbox to support special projects that build creative culture within the company, including an internal design group for women called Ladies Who Create. Other roles she has held includes design lead at Google for education, and creative director at Imprint Projects. At the latter, she lead creative on the Bill and Melinda Gates Foundation account, as well as experiential activations in France and Dubai. Other clients of hers include Chan Zuckerberg Initiative, Levi’s, Everlane, Ideo.org, method home, SFMOMA, and Waves For Water.
An artist at heart, Greene works with brands to shape how they show up in the world and be a force for good. Throughout her career she has assembled dynamic teams of artists, illustrators, thinkers, and dreamers to bring varying perspectives and points of view to multidisciplinary experiences across print, digital, and environmental design.
Now, she brings her distinctive approach to advertising through this design lens to BNS, where her ability to consider systems as a whole, and then make room for growth and movement, will be a needed asset. As creative director, she handpicks her teams based on the individual demands of a project, oversees these teams, and liaises with clients. As a central hub, she ensures that the tone is consistent across all touch points so that projects stay consistent and on strategy, and the creatives she works with feel empowered and connected to one another.
“I’m sort of like a conductor making sure everyone is in harmony,” observed Greene who said of her new colleagues at BNS, “Their work creating authentic connections between people and brands is what makes them the perfect home for me. I know I’ll learn a lot from everyone here, and I hope my experience can, in turn, be a resource for them.”
“Chloë is so smart and so talented, with a truly unique range of experience,” says Jonathan Notaro, CCO and founder at BNS. “She thinks differently, which shows itself in her work–––such incredible versatility and originality, and this thematic thread of social good.”