• Friday, Mar. 23, 2001
"Concert" Introduces Apple's iTunes Software.

Apple Computer iTunes, the company's new CD burning software, is introduced in the :60 "Concert" via TBWA/Chiat/Day, Los Angeles. In the spot, the lights come up in a theater and, seen in a long shot, a young man enters the auditorium. "Hi," he calls out to a large crowd of people onstage. "Hi...

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