"Conversation" For "John Wick" Wins Best of Show At Golden Trailer Awards
This image released by Lionsgate shows Keanu Reeves in a scene from "John Wick: Chapter 3 - Parabellum." The "Conversation trailer promoting the film won Best of Show at the Golden Trailer Awards on Wednesday (5/29) night. (Niko Tavernise/Lionsgate via AP)
  • LOS ANGELES
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The entertainment industry celebrated the very best in motion picture marketing at the 20th Annual Golden Trailer Awards last night (5/29) at The Theatre at the Ace Hotel in downtown, Los Angeles. More than 1,000 studio and network marketing executives, movie fans, celebrities and trailer editors were on hand as AV Squad and Lionsgate won the night’s top honor--“Best of Show”--for their work on the John Wick: Chapter 3 - Parabellum trailer titled “Conversation.” Netflix won the most awards of the night by studio taking home 16 Golden Trailer statues. Warner Bros (with HBO), and Disney were also big winners of the night taking home 14 and 11 Golden Trailer Awards respectively.

A Star in Born and John Wick: Chapter 3 - Parabellum were the night’s most lauded films of the evening with 5 Golden Trailer Awards each. Along with “Best in Show,” John Wick: Chapter 3 - Parabellum also won for Best Action and Best Summer 2019 Blockbuster Trailer, among others. A Star is Born won in categories including Best Drama, Best Romance, and Best Music TV Spot. Roma took home 4 awards that included Most Original Trailer.  

Best creative vendors for 2019 included Buddha Jones and Mark Woollen & Associates, with each company earning 8 trophies a piece.
 
While the Golden Trailer Awards bestows trophies in 107 different categories (full list below), only 17 of the top honors were handed out live before a sold-out crowd. To view the complete list of 2019 winners and a selection of this year’s award grabbing trailers, click here.

Marlon Wayans served as host and master of ceremonies, at the fun and spirited show.

The Golden Trailer Awards were launched in 1999 by Evelyn Watters and Monica Brady as a way to recognize the best of the best in worldwide motion picture and television marketing.  The event has become one of the most anticipated award shows of the year.
 
“Year in and year out for the past two decades, the Golden Trailer Awards have recognized the most outstanding achievements in film and television marketing, and in recent years we have added categories that have celebrated the best marketing for gaming content,” said GTA founder Watters. “Congratulations go out to all of this year’s honorees and nominees, but especially to the teams at AV Squad and Lionsgate for their 'Best of Show' win and to this year’s most recognized teams at Netflix, Warner Bros., Disney, Marvel, Buddha Jones and Mark Woollen & Associates. They wowed moviegoers and our judges by creating the most innovative, impactful and memorable trailers and collateral marketing materials of the year.”

Added GTA executive producer Monica Brady, “We have seen so many changes in this industry over the last 20 years--more content, more creativity but at the essence of any great marketing campaign is a great trailer. It was the cornerstone then and it remains the cornerstone now.”

Sponsors of the 2019 Golden Trailer Awards include BMG Production Music Captivate, Eternal Eclipse, Flor de Cana, High Impact Trailers, Immediate Music, New Dawn Media, Non-Stop Trailers & Warner Chappell Production Music, Trailer Voice Artists, William Grant & Sons, and Create Advertising Group.

AWARDS PRESENTED DURING THE LIVE STAGE SHOW INCLUDE:
20th Annual Golden Trailer Awards Winners List
Legend: Film Title, Studio, Trailer House or Creative Vendor

Best of Show
John Wick Chapter 3 - Parabellum "Conversation"
Lionsgate
AV Squad

Best Action
John Wick: Chapter 3 - Parabellum "Conversation" 
Lionsgate 
AV Squad

Best Animation / Family
Toy Story 4, "Stories"
Walt Disney Studios/Pixar
MOCEAN

Best Comedy
Long Shot, "This Guy" 
Lionsgate 
Trailer Park, Inc.

Best Documentary
Free Solo 
National Geographic
Mark Woollen & Associates

Best Drama
A Star Is Born "Not Alone" 
Warner Bros. 
GrandSon

Best Horror
Us,  “Nightmare Int’l"
Universal Pictures
Buddha Jones

Best Independent Trailer
The Favourite 
Fox Searchlight 
Mark Woollen & Associates

Best Music
Us "Enemy"
Universal Pictures 
Inside Job

Best Thriller
Bird Box "New Children" 
Netflix 
Wild Card

Best Video Game Trailer
Anthem, "Conviction"
Oats Studios 
MOCEAN

Golden Fleece
Serenity "Trailer 2" 
Aviron Pictures 
InSync PLUS

Most Original Trailer
Roma "Unforgettable" 
Netflix 
GrandSon

Best Summer 2019 Blockbuster Trailer
John Wick: Chapter 3 - Parabellum "Conversation"
Lionsgate 
AV Squad

Best Fantasy Adventure
Avengers: Endgame "Reflections"
Walt Disney Studios/Marvel  
MOCEAN

Best Teaser
Once Upon A Time In Hollywood "Names"
Sony Pictures Entertainment
Buddha Jones

Box Office Weekend Award
Biggest 3 Day Total Opening Weekend:
Disney, Avengers: Endgame
Walt Disney Studios/Marvel

NON-SHOW CATEGORIES
NOT PRESENTED DURING THE LIVE SHOW:

Best Romance
A Star Is Born "Not Alone"
Warner Bros. 
GrandSon

The Don LaFontane Award for Best Voice Over
If Beale Street Could Talk "Teaser" 
Annapurna Pictures 
Motive

Trashiest Trailer
Piercing "Pop"
Universal 
Heart Sleeve Creative

Best Motion/Title Graphics
The Irishman, "Shell" 
Netflix 
Open Road

Best Sound Editing
Bohemian Rhapsody "CinemaCon" 
Fox 
Ignition Creative

Best Original Score
Midsommer "Influence" 
A24 
AV Squad 

Best Independent  (under $1.5Million US)
Jonathan 
Well Go USA Entertainment 
Sequence Creative

Best Faith Based Trailer
Holy Lands “Trailer”
Studio Canal 
The Picture Production Company

HOME ENTERTAINMENT CATEGORIES

Best Home Ent Action
Mission Impossible: Fallout  Blu-ray Trailer 
Paramount 
Aspect

Best Home Ent Comedy
Crazy Rich Asians, "Target Showcase Wall"
Warner Bros. Pictures 
Trailer Park, Inc.

Best Home Ent Drama
Bohemian Rhapsody "Royalty AVOD" 
20th Century Fox 
Mob Scene

Best Home Ent Family / Animation
Mary Poppins Returns Bonus Trailer "Be A Child" 
Disney Direct-to-Consumer & International 
Aspect

Best Home Ent Fantasy Adventure
Avengers: Infinity War "Announce Trailer"
Disney Direct-to-Consumer & International 
Tiny Hero

Best Home Ent Horror / Thriller
In Darkness “Listen 30" 
Universal
Silk Factory

FOREIGN TRAILERS 

Best Foreign Action Trailer
Girls of the Sun "Survivor" 
Cohen Media Group 
Rogue Planet

Best Foreign Comedy Trailer
Sink or Swim "Competition" 
Studio Canal  
Empire Design

Best Foreign Documentary Trailer
Sharkwater Extinction "Legacy" 
D Films 
Zealot UK

Best Foreign Drama Trailer
Border "Fairy Tale" 
NEON 
Zealot

Best Foreign Horror Trailer
The Hole In The Ground "UK & IRE Trailer" 
Wildcard Distribution
Intermission Film

Most Original Foreign Trailer
Temporary Difficulties "Motivation"
Enjoy Movies 
Stanislav Ivanov

Best Foreign Independent Trailer
Aniara "Bon Voyage" 
Magnolia Pictures
AV Squad

Best Foreign Music Trailer
Beats "UK Trailer" 
Altitude Films
Intermission Film

Best Foreign Thriller Trailer
The Guilty International Trailer
Nordisk Film/Spring 
Intermission Film

Best Foreign Teaser
Shadow 
Well Go USA Entertainment 
Sequence Creative

TV SPOTS FOR A FEATURE FILM

Best Action TV Spot (for a Feature Film)
Jurassic World: Fallen Kingdom "Roar Countdown" :30 
Universal 
AV Squad 

Best Animation / Family TV Spot (for a Feature Film)
Mary Poppins Returns "Place" 
The Walt Disney Studios 
Create Advertising Group

Best Comedy TV Spot (for a Feature Film)
Deadpool 2 "Friends" 
20th Century Fox 
Wild Card

Best Drama TV Spot (for a Feature FIlm)
A Star Is Born "A Way Out"
Warner Bros. 
Mark Woollen & Associates

Best Foreign TV Spot (for a Feature Film)
Equally Powerful Movies
TNT4 Channel
TNT4 Channel 

Best Graphics in a TV Spot (for a Feature Film)
Searching "Evidence"
Screen Gems 
Heart Sleeve Creative

Best Horror TV Spot (for a Feature Film)
Us "Nightmare SuperBowl" 
Universal Pictures
Buddha Jones

Best Music TV Spot (for a Feature Film)
A Star Is Born "12 Notes"
Warner Bros. 
Mark Woollen & Associates

Best Romance TV Spot (for a Feature Film)
Life Itself "Ask Out" 
Amazon Studios
Mark Woollen & Associates

Best Thriller TV Spot (for a Feature Film)
Us "Nightmare SuperBowl" 
Universal Pictures
Buddha Jones

Best Video Game TV Spot
Fallout 76 "Official Live Action Trailer"
Bethesda Game Studios 
gnet agency

Best Voice Over TV Spot (for a Feature Film)
The Favourite "Intrigue" 
Fox Searchlight Pictures 
Motive

Most Original TV Spot (for a Feature Film)
Deadpool 2 "Friends"
20th Century Fox 
Wild Card

Best Documentary TV Spot (for a Feature Film)
Free Solo "The Edge" 
National Geographic 
Mark Woollen & Associates

Best Fantasy Adventure TV Spot (for a Feature Film)
Avengers: Endgame, "Overpower" 
Walt Disney Studios/ Marvel Studios 
MOCEAN

Best Original Score TV Spot (for a Feature Film)
Native Son
A24 
HBO, Giaronomo

Best Sound Editing in a TV Spot (for a Feature Film)
Hereditary "Charlie" 
A24 
Buddha Jones

Golden Fleece TV Spot (for a Feature Film)
Hellboy "Then What"
Lionsgate 
Heart Sleeve Creative

TV SPOTS FOR SERIES

Best Action TV Spot/Trailer/Teaser for a Series
The Boys "Spank" 
Amazon Prime Video
Buddha Jones

Best Animation / Family TV Spot/Trailer/Teaser for a Series
Anne With An E "Be Yourself" 
Netflix 
Big Picture

Best Comedy TV Spot/Trailer/Teaser for a Series
Atlanta S2 "Rolling"
FX Networks 
FX Networks

Best Drama TV Spot/Trailer/Teaser for a Series
Escape at Dannemora 
Showtime
Mark Woollen & Associates

Best Documentary/Reality TV Spot/Trailer/Teaser for a Series
The Staircase "Justice" 
Netflix
JAX

Best Fantasy Adventure TV Spot/Trailer/Teaser for a Series
Game of Thrones Season 8 "Crypt" 
HBO 
JAX

Best Foreign TV Spot / Trailer / Teaser for a Series
Arde Madrid “Teaser" 
Movistar+
Caravana

Best Graphics in a TV Spot/Trailer/Teaser for a Series
Biography “1000 Words” : W. Kamau Bell on Chris Rock 
A+E Networks 
A+E Networks/STATE

Best Horror/Thriller TV Spot/Trailer/Teaser for a Series
Chernobyl “Trailer 1”
HBO 
Motive

Best Music TV Spot/Trailer/Teaser for a Series
Stranger Things 3 "Summer" 
Netflix
Trailer Park, Inc.

Best Original Score TV Spot/Trailer/Teaser for a Series
The Twilight Zone “Trailer”
CBS All Access 
Open Road

Best Sound Editing in a TV Spot / Trailer / Teaser for a series
Stranger Things 3 "Summer" 
Netflix 
Trailer Park, Inc.

Best Voice Over in a TV Spot/Trailer/Teaser for a Series
The Handmaid's Tale "Morning"
 Hulu
 Wild Card

Most Original TV Spot/Trailer/Teaser for a Series
Maniac "Treatment"
Netflix
Bond

Best Promo for a TV Network
HBO "Beyond the Static" 
HBO 
Buddha Jones

Best Title/Credit Sequence for a Feature Length Film (or Video Game)
Escape Room "Main Title Sequence and MOE for Film" 
Sony Entertainment
Greenhaus GFX

Best Title/Credit Sequence for a TV/Streaming Series
Chilling Adventures of Sabrina "Opening Title Sequence" 
Warner Bros.
WB Worldwide Television Marketing   
   
Best Promo for an OTO (One Time Only) Specials
HBO “Golden Globe Spot 2019”
HBO
HBO, Buddha Jones

PRINT & INNOVATIVE

FEATURE FILM POSTERS

Best Action Poster
John Wick 3 "Parabellum"
Lionsgate
LA

Best Animation / Family Movie Poster
A Dog's Way Home “One Sheet”
Sony Pictures Entertainment
WORKS ADV

Best Billboard
Roma "Billboard" 
Netflix 
Concept Arts

Best Comedy Poster
The Hustle 
UA Releasing
Concept Arts

Best Documentary Poster
Free Solo Key Art 
National Geographic 
National Geographic

Best Drama Poster
Roma 
Netflix 
Concept Arts

Best Fantasy Adventure Poster
Captain Marvel "Dolby Poster" 
Disney 
LA

Best Foreign Poster
Firecrackers, "Burn to Shine"
Good Deed Entertainment/Level Film
Champ & Pepper

Best Horror Poster
The Nun 
Warner Bros.
Concept Arts

Best Independent Poster
Private Life “Domestic One Sheet”
Netflix
P+A

Best International Poster
Bohemian Rhapsody "International One Sheet" 
20th Century Fox 
WORKS ADV

Best Motion Poster
Mary Poppins Returns "Weather Responsive Motion Poster"
Walt Disney Motion Pictures 
The M Factor

Best Summer 2019 Blockbuster Poster
The Lion King 
Disney 
LA

Best Teaser Poster
John Wick: Chapter 3 - Parabellum
Lionsgate 
LA

Best Thriller Poster
Glass 
Universal Pictures
LA

Best Video Game Poster
Prey: Mooncrash 
Bethesda Softworks 
Hammer Creative

Best Wildposts
Roma "Wildposts" 
Netflix
Concept Arts

Most Original Poster
I Think We're Alone Now "Chaos" 
Momentum Pictures 
Champ & Pepper

POSTERS: STREAMING SERIES

Best Animation/Family Poster for a TV/Streaming Series
Castlevania “Key Art”
Netflix
InSync PLUS

Best Comedy Poster for a TV/Streaming Series
Young Sheldon "Norman Rockwell" 
Warner Bros. 
WB Worldwide Television Marketing 

Best Documentary/Reality Poster for a TV/Streaming Series
The Inventor "One Sheet" 
HBO
LA

Best Drama/Action Poster for a TV/Streaming Series
Black Mirror Bandersnatch 
Netflix 
The Refinery

Best Horror/Thriller Poster for a TV/Streaming Series
Ghoul "Alt Art" 
Netflix
The Refinery

Best WildPosts for a TV/Streaming Series
Ozark "Wildposts" 
Netflix
The Refinery/hi5 Agency

INNOVATIVE ADVERTISING

Most Innovative Advertising for a Feature Film
Us "11:11" 
Universal Pictures
Inside Job

Most Innovative Advertising for a TV/Streaming Series
Discovery Shark Week "Crest" 
2C Creative
Discovery Channel 

Best Viral Campaign
Hulu "World Record Egg"
Egg Gang & Hulu
Egg Gang

Best TrailerByte for a Feature Length Film
Mid90s "Tiny Ass Board" 
A24
GrandSon

Best TrailerByte for a TV/Streaming Series
Parker Strong: How the New England Patriots Became Super Heroes
NFL Media
NFL Network

Best Radio/Audio Spot (All Genres)
A Star is Born "Experience" 
Warner Bros.
Mark Woollen & Associates

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