The Cortez Brothers, Inc., a multicultural, woman-owned production house, has brought director Doug Cox aboard its roster. Under the aegis of president/EP Bernadette Rivero, the Marina del Rey-based company will represent Cox in the U.S. except for the San Francisco market where he continues to direct and edit through his own studio, The Cabinet. The addition of Cox brings the element of comedy direction to the lineup at Cortez Brothers.

Cox began his career on the agency side at Publicis & Hal Riney directing, editing and producing content, before launching The Cabinet with former Riney head of production David Verhoef. As a director, his reel includes work for such brands as Diamond Almond, Method Men and Splunk.

Cortez Brothers’ managing director Ed Rivero said of Cox, “We’ve always been interested in having a great comedy director, and Doug’s work is guaranteed to make you smile--and we can all use more of that these days. His skill as an editor informs his work as a director, too, and he benefits greatly from his experience being on the agency side.”

Cox was introduced to Rivero by a mutual industry friend. “And through various conversations we discovered that I fit into several really attractive profiles within his company,” Cox shared. “Also, our operation in San Francisco offers post, which has been a great option for agencies and brands looking for that ‘all in’ bid.

 
Cox said of his new roost, “What I hope to achieve in signing with them is, in a word, ‘reach’--to get my work outside the market that I already know here in the Bay Area. I look forward to bringing my brand of funny to their already amazing roster of directors.”

The addition of Cox caps a busy spring for The Cortez Brothers. Working with the agency GUT, Cortez Brothers director ENKRYPT produced a short film for the Mexican brewer Estrella Jalisco that teamed up with LGBTQ+ mariachi band Mariachi Arcoiris to explore evolving views on gender identity and sexual orientation within the Hispanic community. Meanwhile, Cortez director Dan Addelson just wrapped jobs for the U.S. Air Force out of GSD&M and the OTC brand Mucinex for McCann, while director Jerome Kruin shot for Honda out of RPA.