- BOULDER, Colo.
Marianne Malina, former president of GSD&M, will join CPB as global CEO, starting on May 17. Malina joins an expanding leadership team, including recently hired chief creative officer Jorge Calleja, and CPB veteran and managing director Ryan Skubic.
In over two decades at GSD&M, Malina touched every department and held deep longstanding client relationships that served as the bedrock of the agency. Malina was instrumental in rebuilding the firm over the past decade and led disruptive campaigns for the likes of Southwest Airlines, Harry’s, Jeep, Wal-Mart, PetSmart, Capital One, Dodge, Popeyes, the U.S. Air Force and Pizza Hut, among many others. In 2017, Malina led the nationwide Time’s Up/Advertising initiative to take tangible action against discrimination while promoting equality and representation within the advertising industry.
“We welcome Marianne to the growing MDC family,” said Mark Penn, chairman and CEO of MDC Partners (NASDAQ: MDCA). “CPB has always stood for disruptive and effective marketing, and this appointment underscores our commitment to bringing the agency every resource it needs to grow and succeed.”
“CPB is the ultimate change-maker,” said Malina. “When it comes to agency brands who’ve truly transformed the industry for the better, the list is very short, and CPB is at the top due to radical and creative influence. It’s time for us to lead the next generation of impact. Our collective experience is a solid foundation to build a better advertising industry driven by the most diverse, distributed talent around the globe using creativity to ignite success for brands and business."
John Boiler, who serves as chair of the Constellation--which consists of MDC agencies CPB, 72andSunny, Instrument, Redscout and Hecho Studios--added, “The industry needs CPB to carry the torch of creativity that drives impact. As long as there are clients who understand that getting noticed drives business, there will need to be CPB. With all of the disruption across agencies, talent, and marketers, there’s no better time for CPB to reemerge as the change-maker that it is. With Marianne as CEO, this all-star leadership group has the talent, ambition and undeniable experience to deliver on that promise.”