Dallas Agency Vets Launch Baker & Bonner Creative Emporium
Jimmy Bonner (l) and Rob Baker
Creative directors well known for their lengthy tenure at The Richards Group
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Agency vets Rob Baker and Jimmy Bonner, longtime executive creative directors, have teamed to launch Baker & Bonner Creative Emporium, a multi-disciplined boutique branding shop in Dallas. Baker and Bonner will both serve as chief creative officers of the new venture which will offer clients a wide array of services including branding, design, strategy, consulting, identity, content, social, experiential, website design and public relations.

Prior to forming their Creative Emporium, Baker and Bonner were creative partners and group heads at The Richards Group for more than 17 years and together led some of that agency’s most high-profile and awarded work for clients including Ram Trucks, The Home Depot, PGA Tour Superstore, Spalding, GoRVing, Biltmore, Sea Island, Bridgestone and Firestone. Their 2013 Super Bowl “So God Made a Farmer” commercial for Ram Trucks is one of the best-liked and powerful Big Game commercials of all time.

Baker & Bonner Creative Emporium’s mission is to create iconic, original work for people, brands and production companies. The agency’s clients include one of rock and roll’s most prolific photographers, Danny Clinch and his Transparent Clinch Gallery, London-based Jan Erika Design, Oyster Fine Bamboo Fly Rods, Dallas-based Peacock Alley and R&D Brewing in North Carolina.

“We’ve always talked about starting our own place,” said Bonner. “Given everything going on in the world today, now is the perfect time to launch our creative-driven agency and offer clients financially accessible top-shelf creative services that deliver results.”

Baker added, “Our approach is to be an irreplaceable creative source for emerging and established brands, production houses and entertainment companies. We thrive on coming up with big ideas and executing them with all the craft and wisdom we know how to provide.”

The aforementioned Ram Trucks Super Bowl ad--which earned SHOOT Top Spot distinction--was two-minutes long and tapped into the “So God Made a Farmer” speech made by famed radio broadcaster Paul Harvey in 1978 at the National Future Farmers of America Convention. The eloquent remarks became even more poetic and lyrical when played to a backdrop of images capturing farm life as a slice of Americana.


Agency: The Richards Group, Dallas. Rob Baker, Jimmy Bonner, creative director; Paul Nelson, executive producer; Stan Richards, Dave Allen, principals; Michael Panley, Nate Corley, brand management. Postproduction: 3008 Brent Herrington, offline editor; Mark Sullivan, online editor; Matt Cimino, mixer; Tim Howe, visual effects; Anne Strock, post producer.


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