Production company kaboom has added director Dave Garcia to its roster. The signing comes as kaboom and Garcia are about to shoot their first campaign together. Garcia’s body of work spans branded content, commercials and music videos, garnering worldwide honors including multiple Cannes Lions, D&AD and Clio Awards. At the center of each project is the desire to build connection between content and audience. 

“Dave is a visual storyteller who understands authentic performance. His work is a holistic expression of his many talents; a photographer’s eye, writer’s insight, editor’s rhythm, and a musician’s heart,” said kaboom founder/EP Lauren Schwartz.  “He is an insightful and collaborative director who intuitively knows how to bring the most to the screen. What’s just as exciting and important to me is the fact that he is a genuinely thoughtful and approachable person.”

Prior to joining kaboom, Garcia was most recently represented via production house Cortez Brothers. Garcia formed a strong creative identity during a diverse upbringing in NY, where music and a love of the arts were staples in his childhood home. He was an acclaimed young jazz and big band trumpet player, a punk band drummer, and a retired high school baseball player, all of which inform his approach to filmmaking. Garcia creates a harmony of compelling visuals and authentic performance, supported by the emotional resonance of music. He’s also known for fostering meaningful collaborations and supportive on set experience.

When it comes to joining forces with kaboom, Garcia shared, “It’s the combination of many things: kaboom’s ethos, experience, track record, and support of their directors. As someone who always strives to grow, it’s also meaningful to know I am surrounded by a team that wants to grow and build with me. I am excited to see what we will do together.”

Garcia and his young family live in NYC where he finds daily inspiration for curated playlists that, like his directing, cannot be contained in a single genre.