Dentsu, Apple Top D&AD Awards' Stage 3 Shortlist
D&AD chairman Tim Lindsay
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D&AD has unveiled the shortlisted entries for an additional 13 categories (Art Direction, Branding, Digital, Digital Design, Direct, Entertainment, Experiential, Illustration, Next Illustrator, Photography, PR, Press & Outdoor, Typography), resulting from the third stage of D&AD Awards judging. Topping this third round, consisting of 432 shortlisted entries, were Dentsu Inc. with 16, followed by Apple with 15 entries on the shortlist.

The additional categories announced today follow 21 categories already announced over the previous two weeks following the first and second stage of Awards judging. The news follows the organization’s recent announcement to continue its prestigious annual Awards program despite disruptions caused by the global coronavirus outbreak. Entrants across these categories will have to wait until June 9 and 16 to find out whether they have won a Pencil, which will be revealed digitally across the D&AD website and social channels. 

Across these categories, the top ranking countries by number of shortlisted entries are: 

  • United States - 122 Entries 
  • United Kingdom - 81 Entries 
  • Brazil - 28 Entries 
  • Japan and France - 24 Entries each

The top 5 ranking companies for these categories, by number of Shortlisted Entries are: 

  • Dentsu Inc. - 16 Entries 
  • Apple - 15 Entries 
  • Africa and McCann New York - 9 Entries each 
  • TBWA\Paris - 8 Entries 

The total number of Entries shortlisted in each category are: 

  • Art Direction - 33 Entries 
  • Branding - 64 Entries 
  • Digital - 65 Entries 
  • Digital Design - 24 Entries 
  • Direct - 49 Entries 
  • Entertainment - 28 Entries 
  • Experiential - 32 Entries 
  • Illustration - 29 Entries 
  • Next Illustrator - 2 Entries 
  • Photography - 12 Entries 
  • PR - 32 Entries 
  • Press & Outdoor - 42 Entries 
  • Typography - 20 Entries 

All 432 shortlisted pieces are showcased on the D&AD site here.   

Further shortlists will be unveiled once the judging for each category closes, with the final category announcement scheduled for September 2. Pencil winners will be announced on June 9, 16 and September 8. 

While hosting a 2020 ceremony is not possible due to coronavirus, D&AD will be announcing this year’s Pencil winners via their website and in a social campaign designed by Studio Dumbar. 

Tim Lindsay, D&AD chairman, commented: “We are proud to recognize the exceptional work from the past year that demonstrates the unlimited potential of creative thinking. After each Shortlist announcement, it becomes increasingly clear that 2020 is proving to be a strong year for work in our industry. We look forward to announcing the Pencil winners and subsequent Shortlists across the coming weeks, and continuing to spotlight creative excellence in a time of great uncertainty.” 

D&AD this year continues to platform the most exceptional work from the past 12 months, following the same rigorous judging process that holds creativity to the highest standards. Famously tough to win, there are no quotas for D&AD Awards, meaning that the number of awarded entries fluctuates each year. In some years, no Black Pencils - the highest creative accolade - are awarded. The highest ever awarded in one year currently stands at seven. 

Winning work will not only receive a D&AD Pencil, it will also be featured in the D&AD Annual and online archive.


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