- NEW YORK
Dentsu has hired Ed Zazzera as head of production for the company’s U.S. Creative Services line. The former production lead for BBH and DDB joins dentsu Creative from McCann Health. He brings decades of dedication to executional excellence and has won numerous awards, including honors at Cannes Lions, D&AD, One Show, Clio, AICP, AICP Next, and the Webbys.
Zazzera will streamline, optimize, and continually elevate the creative output for dentsu’s creative companies, which include dentsuMB, 360i, and Isobar. He will partner with former DDB colleague and current U.S. chief creative officer Menno Kluin to build an integrated production process that ensures all parts of the creative machine operate in concert. Together, the duo will fortify craft and execution to produce impactful creative ideas.
Kluin stated, “This was a long sought-after role that required someone who can adapt to dentsu Creative’s unique integrated model. We’re a craft-first, outcome-obsessed network of creative companies that deliver everything--from big TV spots at dentsuMB and culture-rich campaigns at 360i, to experience-driven innovation at Isobar. Ed’s deep experience across industries, verticals, and disciplines will streamline these outputs and help deliver creative consistency across the network.”
Most recently, Zazzera led integrated production on “The Unfinished Votes,” a lauded campaign from McCann Health for Change the Ref, which utilized deepfake technology to bring a victim of gun violence to life to deliver a powerful message around voting and firearm legislation.