Friday, September 21, 2018
  • Monday, Jan. 9, 2017
Diamond Marketing Isn't Forever; De Beers CEO Discusses Changes in Ad Strategy
  • NEW YORK (AP)
  • --

Instead of romantic proposals and engagement rings, the commercials trying to sell a new generation on diamonds show young couples rolling around on a bed, arguing in a car and even questioning whether they'll ever marry.

The ads are one way the diamond industry is trying to reach...

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