- Wednesday, Oct. 3, 2018
- NEW YORK
Production company Serial Pictures has signed directing duo BRTHR for branded entertainment, commercial, music video and digital representation in North America.
Comprised of filmmakers Alex Lee and Kyle Wightman, BRTHR has directed music videos for Travis Scott, The Weeknd, Iggy Azalea, Miley Cyrus, and Charli XCX, among others. They also bring a strong voice to the commercial world, helming spots for international brands such as Adidas, Yves Saint Laurent, Converse and Helmut Lang. Their most recent work is a hyper-kinetic, medium-bending launch trailer for EA Sports FIFA19, “Champions Rise,” starring Football legends such as Cristiano Ronaldo, Kylian Mbappé and Neymar.
Lee grew up in Japan and Wightman in Long Island. The two met at the School of Visual Arts, and officially began collaborating as BRTHR after their hypnotic mashup-ode to Lee’s home town, Tokyo Slo-Mode, became a Vimeo staff pick and drew acclaim online. The duo saw another wave of mass interest with the release of their epic, six-and-a-half minute bloody feminist revenge fantasy for The Weeknd’s “In The Night” starring Bella Hadid as a beautiful savior in a dark, Japanese noir-style thriller.
BRTHR mashes up vibrant pop culture with an energetic, unique style, integrating cinematic narratives with visual effects, graphics and various mediums. BRTHR’s visual style and scope of filmmaking is further enhanced by their abilities off camera, with the majority of their work having been shot, edited, colored and animated by their own hands.
Prior to joining Serial Pictures, BRTHR was repped by Strange Love.
Headed by founding partner and EP Violaine Etienne, Serial Pictures is a joint venture with Anonymous Content.
Etienne said of BRTHR, “They’re young, and their spontaneous way of communicating directly connects to today’s viewers. They are bold innovators, who create multi-layered storytelling with a strong visual punch and a wink.”