Directing Duo SÄMEN Joins Eskimo For U.S. Spot Representation
SÄMEN, consisting of Sami (l) and Ludovico
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Production company Eskimo has signed directing duo SÄMEN for U.S. commercial representation. Consisting of Sami and Ludovico, SÄMEN has turned out spots for the likes of Nike, Vodafone, Hyundai, BMW, Lamborghini, Apple, Tudor, Greenpeace, Yamaha, Fastweb, US Soccer, and Schoffel. The duo has collaborated with such agencies as J. Walter Thompson, DLV BBDO, Vice, Ogilvy & Mather, Grey United, Saatchi & Saatchi and Leo Burnett. 

Italy-native SÄMEN began its directorial journey in the music video space. While directing videos for locally known artists and bands, an advertising agency exec took notice of the duo’s talents, tapping it to direct a spot for IKEA. SÄMEN was immediately drawn to the creative possibilities of telling unique stories in short-form and has remained in the commercial space ever since. Prior to coming to Eskimo, SÄMEN was represented at Stink Films. 

Based in Milan, Italy, the duo is fully encompassed by the city’s dynamic offerings of art and culture. When they are not pitching for the next big brand campaign, or working on their dystopian short film, you can find the duo capturing small slices of the world while practicing their passion for photography and traveling. 

“When I came across SÄMEN’s work, I was immediately drawn to their sleek and modern aesthetic, but most importantly, I was impressed by the sharp storytelling that’s embedded in their work,” notes Eskimo executive producer Gianfilippo Pedrotti. “SÄMEN’s ability to fuse high-end visuals with clear and strong narratives translates into their unique and individual work that spans several platforms that brands have to contend with nowadays.”

In a joint statement, SÄMEN said it was drawn to “Eskimo’s ethos of putting creativity first, while providing its directorial talent with the freedom and resources to push artistic boundaries.” 


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