- LOS ANGELES
Production company Altered.LA has added actor-turned-director Albert Grabuleda to its commercial roster for U.S. representation.
Beginning his film career as an actor for TV, features and commercials, Grabuleda realized his true passion; bringing his own stories to life. Transitioning to directing firstly through indie short films, he then discovered a love for advertising, and the challenges of condensing detailed narratives into short time frames.
With almost ten years of experience in front of the camera, Grabuleda seamlessly adapted to his new role as a director, understanding the best ways to collaborate with actors on campaigns. Grabuleda has worked with the likes of, El Corte Inglés, HEAD, Pronovias, Kia, L’Orèal, Garnier, Esie, Diners Club, Wilson, GHD, Listerine, BBVA, Knorr, Volkswagen, Nesquik, Bimbo, Cup Noodles, Act II, among others. The director has also worked with such global celebrities as Antonio Banderas and well known athletes including footballing legends Pep Guardiola and Jurgen Klopp and F1’s Fernando Alonso, to name a few.
In 2021, Grabuleda released ‘Mantis’, a short film which earned nominations at the Paris, Berlin and La Jolla Fashion Film Festivals. It earned multiple awards, including at Berlin Commercial, Barcelona Fashion Film, Shark Tank, 1.4, and Festival internacional cine de ciudad de méxico. In 2022, Grabuleda first entered the U.S. commercial market, filming over 14 spots between Barcelona, Mexico, Ecuador and the United States.
After five successful years as a director based primarily out of Spain, Grabuleda considers 2023 as an exciting new chapter in his directing career. He’s looking to develop more of his own personal projects, as well as make his mark in the U.S. commercial market.
Grabuleda said, “When you sign with someone at a national level, it is a commitment that you have to evaluate in detail, it sets the beginning of a long journey in which little by little you start adapting to a new family and you gradually integrate into a new world of agencies, clients and different ways of working. That is why for me the choice is based on two fundamental points: first, the directors and talent the firm represents, and without a doubt Altered.LA has top notch professionals in its ranks and therefore one feels proud to be within that club; second, the people who make the production house itself. There has to be a connection, an aligned strategy between the two, and above all, mutual comfort.”
Marcos Cline, founder and executive producer at Altered.LA, commented, “Albert’s aesthetic is one that compliments the Altered.LA’s roster. We strive to be a home to a diverse pool of talent, not just in their backgrounds but in their approach, preferred genres, and storytelling profiles. Albert’s high end, contemporary fashion oriented approach lends itself to a specific kind of board which we see often emanating from our markets. Albert’s inclusion reflects a continued growth for us in creating visually appealing content.”