• Friday, Feb. 23, 2001
Director Andrew Douglas Retools U.S. Army's Image

The U.S. Army has made a high-profile attempt to appeal to a new generation of recruits with the "Army of One" campaign, which replaces the 20-year-old "Be All That You Can Be." A three-agency team, headed by Leo Burnett U.S.A., Chicago, masterminded the project. That agency then hired Cartel...

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