Talent management and production company Minted Content has added commercial and film director Carl Erik Rinsch to its exclusive roster. 

Over the course of his decades-long career, Rinsch has turned out work spanning feature films, commercials and branded content. His 2010 sci-fi short film The Gift garnered widespread acclaim. He went on to make a successful transition into feature films as reflected in the visually stunning and critically lauded 2013 release 47 Ronin starring Keanu Reeves and Hiroyuki Sanada.

In the commercial space, Rinsch has collaborated with brands such as Mercedes-Benz, Audi, Heineken, and Samsung. Rinsch’s achievements include a Cannes Gold Lion and recognition for his work at the Saatchi & Saatchi New Directors Showcase.

Rinsch’s work is often characterized by the use of cutting-edge techniques in CGI and VFX, showcasing his commitment to innovation and visual artistry. He is among the first adopters of artificial intelligence technology in filmmaking, recognizing its potential to revolutionize the industry and redefine the roles of artists and storytellers. He firmly believes that embracing AI will be instrumental in shaping the next generation of filmmakers.

Lance O’Connor, founder and CEO of Minted Content, said of Rinsch, “His unparalleled creativity and vision, as well as his proven track record in both the feature film and commercial worlds, make him a perfect addition to our roster. We look forward to working with Carl on groundbreaking projects that will continue to push the boundaries of storytelling and harness the power of emerging technologies like AI.”

Rinsch, an international director with a strong presence in both Europe and the United States, has worked with production companies such as RSA Films and MJZ. In recent years, Rinsch has focused on his feature film career, dedicating three years to an ambitious, soon-to-be-released science fiction project. While specific details about this project remain under wraps due to a non-disclosure agreement, it is known to have involved shooting in 11 countries with an international cast and crew.

“I am thrilled to join the talented team at Minted Content and look forward to collaborating on innovative projects that will challenge and inspire both myself and audiences around the world,” said Rinsch who will collaborate with O’Connor and Minted exec producer Edina Sallay.