- BROOKLYN, NY
Director Chloe Coetsee has joined the roster of Brooklyn-based production company tinygiant. This marks her first representation for commercials in the U.S. She continues to be repped in South Africa by Darling Films.
Born and raised in Johannesburg, South Africa, Coetsee went to boarding school at the National School of the Arts for high school, studying drama. Discovering her true passion in these formative years led her to university at AFDA Film School where she earned a degree in Film Direction and Screenwriting.
Coetsee began her directing career shooting music videos, then quickly landed a short documentary series for the Discovery Channel. Extremely tight timelines and limited supplies of 16mm film rolls required thinking quickly on her feet and developing a sense of agility that serves her to this day. The profile pieces Coetsee delivered about diverse and quirky local characters allowed her to flex her comedy muscle and develop her particular brand of humor.
Somehow capable of being the life-of-the-party and an avid people-watcher, Coetsee brings a big personality to all of her work. Over the last decade, Coetsee’s work has earned a few Cannes Lions (including a Gold Entertainment Lion for Joburg Ballet’s “Breaking Ballet"), some D&AD Pencils, a Webby, and a couple of Clios. Her notable campaign #YouPeople for Nando’s with agency M&C Saatchi Abel tackles unconscious biases through relatable humor. The ad allows us to examine our own failings and share a laugh over the absurdity of the snap judgments we routinely make about one another, shattering stereotypes in the process.
“I’m super excited to enter the U.S. market for commercials and short-form work,” said Coetsee. “I feel that all the projects I’ve done up to this point have prepared me, through experience and time, to really show the States what I’ve got to offer.”
“Chloe’s unique voice and stellar timing is a breath of fresh air,” said Veronica Diaferia, tinygiant founder/executive producer. “It’s important for us to represent a true spectrum of amazing talent, and we’re very proud that Chloe will be another woman on our roster. Her comedic wit and quick-thinking are a perfect addition to our talented team.”