- LOS ANGELES
Creative and production studio Stept has signed director, photographer, and cinematographer Dana Romanoff to its roster for commercials and branded content in the U.S. This marks her first representation as a director in the ad arena.
Romanoff began her career as a photojournalist working with National Geographic, tackling social justice issues through character-driven stories. Prior to this official signing, Romanoff and Stept worked on several projects together, telling unique human-centered stories around the world. Most recently, Romanoff’s short film for Budweiser celebrating Father’s Day documented the heartfelt stories of three real stepchildren as they surprise their dads by asking to be officially adopted. The touching film received over 3.5 Million YouTube views, 278M+ impressions, and almost 700 PR placements.
“Dana is an exceptional filmmaker with a talent for finding the story and an amazing visual sense. Her attention to detail is always impressive, and we are excited to help bring her documentary approach into the commercial space. She loves working with real characters, and we are seeing a lot of brands and agencies embracing authentic content,” said Nick Martini, Stept founder.
Romanoff’s short documentary Noah received a Bronze Award in Online Video/Documentary at the 2017 Telly Awards, an Award of Distinction at the 2017 Communicator Awards, 2017 W³ Awards, and a Special Jury Award at the 2017 Crested Butte Film Festival. Her short documentary, Canyon Song, won the 2017 Director’s Choice Award at Flagstaff Mountain Festival, 2017 Award of Merit in the Best Shorts Competition and the 2017 Social Awareness Award at Wasatch Mountain Film Festival.
“I believe that visual storytelling has the opportunity to break down barriers and build bridges whether across oceans or between backyards,” said Romanoff. “I’m really excited to push myself in this new partnership.”