Director Gary Shore Now Part Of The Bigger Picture
Gary Shore
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The Bigger Picture has added director/writer Gary Shore to its roster. Shore’s body of work spans short-form branded content and feature films. Shore’s credits include projects for Adidas, Guinness, Jaguar, Gatorade, Samsung and Nissan, and his box-office-topping first feature, Dracula Untold (Universal Pictures). Before joining The Bigger Picture, he was represented in the U.S. via Knucklehead, which continues to handle him for spots and branded content in the U.K. 

Tracy Mays, founder of the L.A.-based The Bigger Picture, said, “Gary is a visionary talent whose work speaks to human moments though expansive visual storytelling and sometimes offbeat humor--or big stories in small, weird places, as he likes to call it. Because of his vast knowledge in visual language, he has the ability to enter the creative conversation from many different angles. And just like The Bigger Picture, he’s constantly looking for opportunities in cutting edge content.”

Hailing from Dublin, Shore studied filmmaking at Ireland’s GMIT and IADT, before turning to painting at Central Saint Martins in London. Uniting these experiences, Shore carved out a career as a director,infusing brand-driven films and commercials with emotional and sensory impact. His efforts twice earned him a nomination for a Cannes Young Directors Award and numerous industry doffs of proverbial caps.

Shore’s Dracula Untold grossed $240 million at the worldwide box office, was number one in 32 countries, and won the prestigious Saturn Award for Best Horror in 2014. Shore’s next film will be a horror set on the Queen Mary ship in Long Beach, Calif., which will shoot later this year.

“What appeals to me about working with Tracy and The Bigger Picture is her devil-may-care approach to tradition,” Shore said. “Just because a commercial is likely to be viewed on a small screen, with everything else, doesn’t mean it needs to look like everything else--or that standards should drop. The opportunities to tell stories with new platforms is surpassed only by the need to invent a new visual grammar to experience them.”


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