Director Giancarlo Sánchez Joins Superprime For His 1st U.S. Spot Representation
Giancarlo Sánchez
  • CULVER CITY, Calif.
  • --

Production company Superprime has added director Giancarlo Sánchez to its roster for his first career U.S. commercial representation.

Sánchez is an award-winning director best known for his work on “Evert_45,” an interactive campaign for Dutch telecom brand KPN which uses technology to make the stories of World War II veterans accessible to younger viewers. Told in multiple videos across social media and YouTube, the campaign won three awards at Cannes Lions this year, including the Grand Prix in the Cannes Lions Entertainment competition.

Sánchez hails from Amsterdam, where he attended film school at The Netherlands Film Academy. He completed his first short film Gameboy while still in school, garnering numerous awards. Since graduating, Sánchez’s work has spanned TV commercials, music videos, film, and TV series. A unifying theme of his work is innovative storytelling.

Rebecca Skinner, Superprime Films’ managing director, said, “Giancarlo has an incredible eye for talent and capturing performances that move you. Evert_45 is an example of capturing a moving performance and taking a historical subject matter and filming it in a modern language that speaks to younger generations.” 

Sánchez stated, “One would think that joining such an amazing roster of very talented directors would make one feel very tiny and insignificant. It does. Nevertheless I’m thrilled to be part of the Superprime family.”

Sánchez’s additional past work includes the Dutch TV movie Godforsaken: Christmas Gift, the short film Horizon, and the Dutch TV series 4Jim. Horizon won Best Television Drama at the Netherlands Film Festival’s Golden Calf awards. Sánchez’s next project is for the first Dutch Netflix Original Series which begins filming in January 2019. He is repped by Czar for commercials in Amsterdam.

With the addition of Sánchez, Superprime ramps up an already busy year. Recent project highlights include an interactive experience created by Terrence Malick for Facebook and projects for Under Armour and La Mer.


MySHOOT Company Profiles