Unicorns & Unicorns (U&U) has signed Jake Honig, marking the director’s first production house roost for representation in the U.S.

With experience in film, commercial and television directing, Honig has had his work screened at numerous film festivals and seen it featured on HBO Max, Adult Swim, Comedy Central, New York Magazine and PAPER mag.

“Jake is a unicorn in every sense of the word,” said U&U EP Mercedes Allen-Sarria. “He is magic, bright, and one of a kind. His work is hilarious and his attention to detail shows up in every aspect of his art. He is versatile and that’s always something we are looking for--someone who can cross the different realms of this world. He can do experiential and fashion. He has an insane knack for directing influencers, and he can even make fried chicken Crocs look fresh and dope. He is collaborative and exciting. It’s a joy to work with him.”

After a viral hit campaign for KFC in collaboration with Crocs, Honig has turned out recent projects for notable brands such as Corona, LG, Old Spice, Mucinex, Kroger and IHOP featuring celebrities including Danny DeVito, Rachel Brosnahan, Phoebe Robinson and Cat Cohen. Honig’s first feature film will go into production later this year.

“Adrianne [McCurrach, exec producer], Sun [Komen, technical creative director] and everyone at U&U are the ultimate hustlers,” said Honig. “They’re aggressively dedicated to their directors and know how to have a great time wherever they are, on-set or out at dinner. Everyone who works with them has a wonderful experience, which is really all you can ask for. I’m super excited to be joining their roster and can’t wait to see what this year has in store for us.”