- LOS ANGELES
Director James Rouse has joined Biscuit Filmworks for representation in the U.S. and U.K. Rouse’s commercialmaking has received over 200 awards including two Cannes Grand Prix honors (for Harvey Nichols’ “Sorry, I Spent it on Myself” and The Red Cross’ “Hope”) as well as Ad of the Year at the British Arrows (for Marmite’s “Love It, Hate It, Just Don’t Forget It”).
Rouse was previously repped by The Corner Shop and Outsider in the U.S. and U.K., respectively.
“James is an incredible director, I’ve always been enamored with his ability to work with actors to develop both comedy and drama with them--often in equal measures. This coupled with the way the camera becomes intrinsic to observing that performance is something I admire a lot,” said Rupert Reynolds-MacLean, managing director at Biscuit U.K.
Born and raised in North London, Rouse studied at the School of Communication Arts and began his career as a copywriter and art director at agencies including Euro RSCG and DDB. He made his directing debut in 2003 with the spot “Trojan Games” for Trojan which instantly went viral and earned a Gold Lions at Cannes as well as a slot in SHOOT’s 2004 New Directors Showcase. Rouse has since worked with brands such as The Guardian, Oxfam, McDonald’s, Sainsburys, The National Lottery, Evian and Volkswagen, among others.
Rouse also directed the 2014 feature film Downhill, starring Ned Dennehy, Richard Lumsden, and Jeremy Swift, which is rated 89% fresh on Rotten Tomatoes.