Director Jamie Webster Joins Golden For Commercials, Branded Content
Jamie Webster
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Jamie Webster, multidisciplinary filmmaker and creative director, has joined Golden LA for U.S. representation spanning commercials and branded content. 

“I’d been intrigued by Golden’s reputation for a while now, in particular Matt Marquis’ role in building the careers of several directors I admire. And when I finally met him, we hit it off immediately,” said Webster.

Marquis, managing director of Golden LA, assessed, “Webster is not only a phenomenal storyteller from behind the camera, he’s also an expert in all things VFX. His cutting-edge perspective combined with an ability to conjure beautiful, nuanced performances aligns well with where Golden is and where we’re going.” 

Deeply informed by cinema, contemporary art and underground culture, Webster possesses a bold directorial voice and a comprehensive sense of craft. In a little less than a decade, Webster’s generated an extensive catalog of credits in filmmaking, creative direction, design and postproduction with brands like Subaru, Nike and Adidas, and musical artists like A$AP Rocky, Drake, Migos and even Lil Miquela, the computer-generated pop star. 

“Like all directors, I’m a massive fan of cinema in all forms, but my first degree is in fine art and design, so a huge amount of my inspiration comes from other avenues like painting, photography, fashion, and video art. These days I’ve been looking at a lot of Paul Pfeiffer, Matthew Barney, Janiva Ellis, and Satoshi Kon,” said Webster. 

Promptly after graduating from the prestigious German art school the Bauhaus, Webster was snapped up by MTV to manage its visual identity. Simultaneously, he founded full-service Toronto-based Common Good, with whom he’s made his directing name. Webster was at one time handled in the American market as part of Common Good (formerly a directing collective) that was repped by Pulse for branded content and commercials, and by Doomsday for music videos. Common Good is now a production company in Canada with co-founder Webster on its directorial roster for work in the Canadian market. 

“I really wanted to take a step back, nurture my unique directorial voice, and focus on the elements of storytelling I love. I know that working with Golden will allow me to do that,” said Webster. “Between their amazing team and expertise in VFX, Golden is the perfect fit.”

Webster’s visual style is unmistakably modern, while tonally, his work possesses a deep emotional core. Take his moving spot for Petro Canada Caremakers Foundation, which conveys sacrifices and caretaking demands by flashing the milestones missed by a couple enduring a devastating diagnosis on-screen. Similarly heartrending is Webster’s work for Ronald McDonald House Charities, “Feels like Farther,” a slow-building triumph of VFX that shows just how desperate a parent feels--on a boat in a torrential downpour, in outer space, deep in the arctic tundra--when they can’t be bedside to their sick child.

Likewise, the Bauhaus-trained director’s ability to lean into modern, stylized aesthetics makes him an effortless fit in the world of luxury sports fashion. His surreal spot “Solar Eclipse,” for the fashion partnership Salomon x Fumito Ganryu, artfully follows a breathless figure running through an otherworldly, black-and-white moonscape. Notably, Webster handled “Solar Eclipse” from top to bottom--writing, directing, and creative directing--reflecting the range of talent and versatility that make him such an asset to Golden’s roster and sister company, Golden Child.


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