- LOS ANGELES
More Media, under the aegis of CEO/exec producer Stephen Buchanan, has added creative director and filmmaker Kate Hollowell to its directorial roster for U.S. representation spanning commercials and music videos in the U.S. market. This marks her first official production company representation as a director.
Hollowell began shooting fashion and music videos in 2017. She spent the past 10 years as an art director, content creator, and photographer for fashion brands like Revolve, Barneys, and Reformation. As a creative director for a multitude of brands, she was always drawn to the aspect of filmmaking on set, where, she said, “there is so much more opportunity to tell a story or evoke an emotion.”
Throughout her career, Hollowell has also worked as an actor in independent films (The Color Wheel), and as a dancer in her own shorts and in music videos. As part of the locally well-known troupe, the L.A. City Municipal Dance Squad, as well as the front woman for an irreverent punk band, Hollowell has drawn strength as a director from fusing her experience as a visual photographer and comedian all into one package.
In her work with fashion names like & Other Stories, Lucky Brand, LPA, Burberry, FWRD and Poplinen, Hollowell has helped to forge well-crafted brand identities through her cinematographic storytelling. Her body of music video work includes such artists as Katy Perry, SASAMI, and Jessica Hernandez & the Deltas.
More Media EP Blaize Saunders said, “Kate’s directorial work demonstrates the same exuberance we see in her dance and comedy. She knows how to draw in audiences through a mixture of humor, warmth and true bold engagement--and I can’t wait to see all the different avenues we can push her creativity into.”
When asked which of her films is her favorite, Hollowell points to Katy Perry’s “Harleys in Hawaii,” which she based off of an old motorcycle ad, and CGI influencer Lil Miquela’s Club 404 Collection video campaign, for which she was not only the director, but the photographer and DP as well.