- NEW YORK
Integrated production studio The Collective @ LAIR has signed NYC-based director Krista Liney for commercials, branded content and direct-to-client fare worldwide. She continues to serve as SVP of brand creative at A&E Networks while spreading her directorial wings via The Collective @ LAIR with her first career commercial representation.
Liney’s directing credits range from promos for the History Channel series Vikings to Tyga and Justin Bieber’s “Wait a Minute” music video, which has generated more than 130 million YouTube views to date.
Over the course of her longstanding career at A&E Networks, Liney first served as an executive producer for History Channel shows and a director of promos. Liney’s bold creative vision and unique brand of storytelling soon elevated her to the role of SVP, brand creative, for History Channel, giving her creative oversight for notable shows, from the lauded miniseries Hatfields & McCoys to the mainstay series Pawn Stars.
As a producer, Liney earned a primetime Emmy nomination in the Outstanding Short Form Nonfiction or Reality Series category in 2016 for History’s Roots: A New Vision. That short-form work was cut from a full-length feature, also produced by Liney, which won an NAACP Image Award for Best Documentary.
Liney has also used her platform to champion campaigns produced for women and by women, directing spots for the Breast Cancer Research Foundation, National Women’s Soccer League, and Lifetime Network’s Breast Cancer Awareness Month. Her skillset demonstrated in multiple capacities ranging from network creative director to exec producer and director has been informed by her ability to harmonize corporate brand needs with engaging and original storytelling. Previous clients include GEICO, RAM, DISH Networks, Porsche and DirecTV.