- Tuesday, Sep. 4, 2018
- LOS ANGELES
Framestore Pictures has signed director Laurent Ledru for U.S. representation. Ledru, who will be based out of Framestore’s L.A. office, began his career as a video game artist in Paris. He then moved stateside and started working on feature films and commercials, eventually finding a home at Method Studios and later joining Psyop in 2008. As a partner at Psyop, Ledru was part of the team to establish the company in L.A.
Ledru developed a visual storytelling reputation for seamlessly blending dynamic, effects-driven work with beautiful, live action film. He has helmed work for brands such as Apple, Samsung, Microsoft, Uber, BMW, Nike, and Under Armour, and has been honored with numerous awards, including a CLIO, several VES Award and AICP Show nominations, a Silver Cannes Lion, D&AD Gold Pencil, and LIA award. His Honda spot “Keep the Peace” afforded him the opportunity to create blockbuster-sized visuals and monsters, and grew out of a close collaboration with the agency, RPA. “Keep the Peace” also landed the Psyop ensemble an Outstanding Visual Effects--Commercial HPA Award nomination in 2017.
Guillaume Raffi, executive producer at Framestore Pictures, said, “Laurent is a formidable storyteller, and adding him to our roster opens many opportunities to our clients, allowing us to provide greater access to the best creative talent and even better integrated solutions to the challenges we continue to face in the ever-evolving media landscape.”
Ledru is looking forward to what he described as “the opportunities to come with Framestore Pictures. My ‘savoir faire,’ partnered with their work, will be a perfect match to create strong, narrative stories with stellar visual effects.”