Sweetshop has signed director Liz Murphy for global representation.

Murphy’s passion is “to make stuff that gives people the feels.” Prior to joining Sweetshop, she was repped by production house Nice Shirt in the U.K.  Her work has been recognized around the globe at Adfest and other competitions.

The Australian-born director moved to London in 2010 with a focus on creating beautifully shot, emotive observational films and narrative. She has worked with brands such as Alpen, Kinder, McDonald’s and The National Trust. Her deeply moving spot “Bear” for the charity Grief Encounter was featured in the prestigious APA show in 2014. 

Patrick McElroy, executive producer of Sweetshop USA, said of Murphy, “Her deep understanding of craft is obvious and her warm personality is going to help set her apart from the rest.  It is a privilege to have her as part of the team and to help to bring her talent to a US audience.” 

Murphy said, “I have admired Sweetshop since I was a little baby director back in Brisbane making coffee. The passion and enthusiasm of everyone there is inspiring and contagious.”

Wilf Sweetland, CEO and partner of Sweetshop, added, “Her work demonstrates an emphasis on sublime craft and emotional intelligence throughout her storytelling.”