Friday, May 25, 2018
  • Tuesday, Jun. 13, 2017
Director Luigi Pane Lands 1st U.S. Representation, Joins Humble
Luigi Pane
  • NEW YORK
  • --

Director and video artist Luigi Pane has come aboard the roster of integrated content Humble, landing his first U.S. representation for commercials, branded content and music videos. He continues to work independently via his own production/creative studio, abstr^ct:groove.
 
The Italian director’s work is characterized by a sensual fusion of auto, fashion, and beauty--drawing inspiration from art house films as well as classic live action style. He comes to Humble with a vast body of work consisting of commercials, original content, video installations, and short films highlighting a rigorously studied style all while maintaining a cutting edge visual perspective.
 
Humble president/owner Eric Berkowitz said of Pane, “Everything from cars, to fashion, to avant-garde storytelling--this man brings the heat in true Italian form.”
 
Born in Naples, the young artist moved to Milan to study design at the Politecnico di Milano. At the onset of his career, the director hit the ground running, collaborating with brands like Dolce & Gabbana, Diesel, Pirelli, Ray-Ban, and Persol and quickly gaining widespread recognition for his work.
 
Pane received an Epica d’Or at the Epica Awards for his work on a short film for Diesel, Explorers of the Past and Future, in 2008, Special Prize at the Milan International Film Festival for his architectural mapping project “Building Urban Motion,” and Special Recognition at the London International Awards and PIVI awards for his collaboration with artist Franky B, aka Cryptic Monkey, on the surreal music video “Vesuvius Bunks.”

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