Integrated production shop The Collective @ LAIR has added comedy director Matty Fisher to its roster. Fisher recently earned inclusion into SHOOT’s 2018 New Directors Showcase largely on the strength of his Kit Kat comedy spec spot “Kinvisible” meshing live action and effects.

Fisher has made a name for himself based on his penchant for uncovering stories in unexpected places and deploying off-the-wall ways in which to tell them. Fisher’s first entry into the Doritos Crash The Superbowl contest placed in the top 5 and his augmented reality GPS-based, scavenger hunt app was featured in The Wall Street Journal’s documentary series, Start Up of the Year. Integral to his ease with storytelling is Fisher’s experience owning his own production company, at which he worked on assorted industrials, commercials, and web-based videos with clients like Chevrolet, Southern Living and Lennox.

Currently, Fisher writes and directs in New York City where he’s developed and written multiple award-winning commercials and short films, including garnering a Gold Movie Award for The Tale of the Norwood Dragon. His prior clients include Verizon, Chevrolet, Suave, Simply and Zantac.

Fisher said he was drawn to LAIR for its “great pool of talent. They have immediately given me a creative home and have already proven to be a resourceful team of collaborators.”