- SANTA MONICA, Calif.
Nonfiction Unlimited has signed award-winning filmmaker and creative director Nico Carbonaro for global representation in the commercial, branded entertainment, and digital space.
The multi-talented Carbonaro joins Nonfiction from Google Brand Studio where he spent the last five-plus years as creative director, directing and showrunning commercials, branded content, documentary series, museum exhibitions, and interactive storytelling projects. He most recently completed the 10th installment of his branded documentary series for Google, Search On.
Carbonaro and his team of filmmakers, designers, photographers and journalists also partnered on storytelling projects with non-profit organizations including the Equal Justice Initiative, National Parks Foundation, and GLAAD. “Stories told in collaboration with non-profits, such as Lynching in America, a collaboration between Google and Bryan Stevenson’s Equal Justice Initiative, are a great way to show the world what they stand for while bringing greater awareness to important issues,” said Carbonaro.
In addition to the documentary genre, Carbonaro’s work has included heavily art directed visual projects and experimental approaches. His skills blend fiction and nonfiction in a unique filmic language and visual signature that he brings to the commercial space. Prior to his tenure at Google, Carbonaro was with Greenpoint Pictures directing spots and music videos.
Carbonaro’s branded work has been honored at the Cannes Lions, One Show, D&AD, Art Directors Club, Webby, and Clio awards.
Nonfiction Unlimited founder/exec producer Loretta Jeneski described Carbonaro as “a very special talent” and “a creative filmmaker with deep heart,” citing his combination of “humanistic and beautiful storytelling” with technical creative problem solving as being “inspiring.”
At Nonfiction Unlimited, Carbonaro will team with the company’s executive producers Patrick Degan and Michel Waxman to secure and produce purposeful storytelling projects incorporating innovative ways of reaching their audience. “Nico’s authentic
filmmaking style inspires action and we can’t wait to broaden his capabilities and reach,” said Waxman.
The addition of Carbonaro to Nonfiction Unlimited’s roster continues the company’s commitment to authentic and documentary content in advertising, and broader branded entertainment projects.