Director Nico Poalillo Signs With Los York
Nico Poalillo
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Multidisciplinary creative studio Los York has added director Nico Poalillo to its roster. 

Poalillo’s versatile approach to filmmaking fuses visceral, gritty realism with modern, innovative storytelling. Hailing from California, Poalillo cut his teeth and honed his craft with agencies including Publicis Groupe, McCann Worldgroup, Doner, Conscious Minds, and Leo Burnett. Poalillo draws upon his deep love for art history to inform his filmmaking, and he has studied communication and creative design at the University of Michigan and global business at Harvard Business School.
Poalillo’s experience as both agency creative and producer enable him to understand and bridge the unique perspectives of agency, client, and production company. He has helmed campaigns for brands such as Cadillac, Marvel, Pepsi, Chevy, Nike, Logitech, Opendoor, FCA, Vodafone, and many more. In addition to commercial work, Poalillo has directed an eclectic set of music videos and films for artists including The Goo Goo Dolls, Anderson East, Almost Monday, Chloe Moriondo, and The Aces, among others.
His recent film for Marvel and Allegheny Health Network, “The Vitals,” honored the dedicated nurses who were frontline heroes in the fight against COVID-19. Poignant and life-affirming, the docu-style film was recently recognized at the Effie, Clio, and D&AD Awards. “Call Me Out,” a campaign Poalillo helmed for Chevy that allows friends and family to remind drivers to keep their eyes on the road, was shortlisted at both the Cannes Lions and Clio competitions in 2019. Prior to joining Los York, Poalillo had been directing as a freelancer.

“As I director, I strive to build a seamless creative process that aligns the interests of all parties,” says Poalillo. “Los York is the perfect mix of vibrancy, innovation, and inspiration.” 

“Nico is a rapidly emerging talent,” says Los York Studio executive producer Leticia Gurjao. “His finely attuned sense of story enables him to craft deeply resonant films that take the viewer on an unforgettable and thrilling journey.” 


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