- LOS ANGELES
Rocket Film has added director and photographer Peggy Sirota to its roster for exclusive commercial representation in the U.S.
One of the best-known photographers in the entertainment industry, Sirota has photographed some of the most famous personalities in the world, including Madonna, Brad Pitt, Julia Roberts, President Obama, and the Dalai Lama. Sirota’s career began when she taught herself how to use a camera while working at a Fred Segal in Hollywood and started shooting headshots for her actor/model co-workers for a little extra cash. Known for creating evocative, authentic, emotional images that instantly connect you with her subject, Sirota’s portraits have graced the covers and pages of GQ, Rolling Stone, Vanity Fair, Esquire, Interview, ESPN, Vogue Italia, and many more. She has worked on campaigns for the likes of Apple, Nike, GAP, Adidas, Disney, Microsoft, Sony, Zegna, Barneys, Neiman Marcus, Patek Philippe, Toyota and Lincoln.
A creative groundbreaker in the advertising world, Sirota directed an iconic commercial for Volvo which gained much attention for infusing lifestyle imagery into automotive advertising. She started directing in 1994 for clients such as Amazon, L’Oreal, Target, Chrysler, Coca-Cola, Levi’s, Macy’s, and the widely celebrated Banana Republic and Clinique Happy spots.
Sirota said, “There’s an area in the advertising world that’s really interested in capturing very genuine, spontaneous filled moments. That spirit is very exciting to me and has always been a natural extension of the way I work.”
Sara Eolin, Rocket owner/managing director, said, “Peggy is a trailblazer. She continues to evolve her design aesthetic and keeps pushing new and innovative looks to her work, but somehow still stays true to quintessential Peggy Sirota style. Her work is sublime, and we’re thrilled to have such a master of her craft in our Rocket family.”
In 2000, Sirota released an interactive book of celebrity-in-disguise portraits, GUESS WHO? which challenges the reader to decipher the identity of her subjects, with all profits going to AIDS Project LA. A love of movement and instinctual awareness of body language is always at the core of her visual recipe. Prior to connecting with Rocket, Sirota had been handled by PRETTYBIRD for spot work.