Lucky 21 has added Richard Krause to its directing roster for advertising and branded content. Krause’s body of work spans commercials, music videos, and brand films. He has worked for such clients as AT&T, Cisco, Duralast, Mercedes, Nvidia, and Orkin.
Prior to joining Lucky 21, Krause was with Dallas-based Origami.
Lucky 21 EP Brandon Tapp said of Krause, “Richard’s work is elevated, cinematic, and genuinely connects with audiences. Having honed all areas of filmmaking, from concept development to visual effects, he has a global understanding and directs from that perspective. It’s a value that makes him such a strong filmmaker and partner to the other creatives in the process.”
Krause studied film and visual arts at the University of North Texas where he developed work that showcased his eye for visual storytelling. After graduating, Krause directed content for the Dallas Cowboys before moving to the Bay Area in 2007. There, Krause was a freelance director for companies, including Dolby, crafting brand-driven projects that marry style and narrative.
Now based in Utah, Krause said he was drawn in part to Lucky 21, having “worked with the guys in Sailor Bear (David Lowery, Toby Halbrooks, James M. Johnston) who are part of the Lucky 21 director roster--so it just feels right. Cool people, great work, and a little bit of home.”