Director Samuel Bayer Joins Great Guns For Spots, Branded Content, Music Videos
Samuel Bayer
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International production company Great Guns has added director, DP, visual artist, and photographer Samuel Bayer to its roster for representation in the U.S., U.K. and Asia spanning commercials, branded content and music videos.

Bayer launched his career with the decade-defining music video for Nirvana’s “Smells Like Teen Spirit”--which now has over 1.2 billion views on YouTube alone. Since then, he’s showcased landmark visuals and a distinct editing style in music videos for David Bowie, The Rolling Stones, Smashing Pumpkins, Green Day, My Chemical Romance and many more. 

Bayer’s talents extend far beyond the realm of music videos. His revolutionary “If You Let Me Play” spot for Nike won an AICP Show honor for Best Direction, while his Packard-Bell spot, “Home” won AICP distinction for Cinematography, Direction, and Production Design. His work on Mountain Dew’s “Showstopper” earned him Clio Awards for Best Direction and Best Cinematography while his Super Bowl spot for Chrysler, “Born of Fire,” garnered an Emmy and five Cannes Gold Lions. His commercials for Mercedes-Benz, Pepsi, BMW, and Budweiser have added to his collection of Clios and Andys while his debut feature film, A Nightmare on Elm Street, grossed over $120 million worldwide. 

In the art world, Bayer’s one-man photography show was exhibited at the Ace Gallery in Los Angeles and a selection of his films are in the permanent collection at the Museum of Modern Art in New York. He is also co-founder of All Time Comics, an independent publisher with several titles currently being developed for film and television. His upcoming exhibition, Love in the Age of the Plague, will take place in Berlin later this year. 

Bayer’s most recent projects, shot under strict COVID-19 protocols, continue to show the scale and flair he’s known for. These include the striking music video for The Avett Brothers entitled “This Land is Your Land” and the “Guardians” spot for Sean Penn’s non-profit organization CORE (Community Organized Relief Effort). Prior to joining Great Guns, Bayer had most recently been with Minted.

Oliver Fuselier, managing director and EP of Great Guns USA, said, “I’ve followed Samuel Bayer for years and recently came upon the spot he did for Sean Penn’s non-profit, CORE. I thought it was beautiful and poignant, so decided to look back at his work--from commercials to music videos. I found they were as relevant in every way today as they were when he made them. After talking to him, I found that he had grown, made changes in his life, and that his work was as strong as ever.”

Laura Gregory, founder of Great Guns, shared, “Everyone knows Samuel Bayer’s work. I’ve watched from across the pond as he constantly breached the boundaries of most directors’ minds, time and time again with breath-taking visuals, edgy, passionate music videos and films. I’m excited to get to know Samuel and to be part of a team finding him opportunities, be they film, music or artistic endeavors in the U.K., USA, and Asia.”

Bayer commented, “With all my success, I’ve made a variety of mistakes in this business. They’re lessons that I’ve tried to learn from and, although I’ve worked with some amazing people in this business, I’ve never found a home that I was really comfortable at. I love Oliver and Laura’s outlook on the industry, they’re both seasoned veterans and their enthusiasm for the advertising business is intoxicating. I could not be happier than I am now joining the Great Guns family, and I can’t wait to see where it takes me.”


Client CORE Creative Oliver Frank, creative director; Samuel Bayer, Mischa Meyer, creatives. Production SAVAGE Content Ltd. and Untethered Content Samuel Bayer, director. Talent Edward James Olmos, voiceover. Editorial Spot Welders Mischa Meyer, editor. Music  Music by RWDY, composed and produced by Matthias Biermann & Sebastian Pille. Color EFILM Natasha Leonnet, supervising colorist; Lily Henry, color assistant. Special Thanks To: Frontline workers; City of L.A.; Sean Penn; Ann Lee; CORE staffers & volunteers; Jillian Dierenfield; Markeith “Speedy” Taylor; Sascha Peuckert; Lily Garcia; Maz Makhani; Casey Price; Dustin LaForce; David Glean.


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