• Friday, Mar. 2, 2001
Director Schmerberg Champions Women For Nike

Those of us picked last for teams in gym class can take heart from an inspiring Nike spot: "I Sweat" via Wieden+Kennedy, Portland, Ore., and directed by Ralf Schmerberg out of bicoastal/international @radical.media.

Aimed at Nike's female target audience, the :60 depicts women engaging in...

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