- Monday, Feb. 27, 2017
- CULVER CITY, Calif.
Anonymous Content has added Sophie Muller to its directorial roster for spots and branded content worldwide (in the U.K. via Anonymous’ partner Somesuch). Over the years, Muller has crafted notable ads for brands such as Reebok, MasterCard, P&G, Lexus, and L’Oreal, and worked with many of music’s leading performers to cement herself as a prominent contemporary commercial and music video director.
Muller is well-known for her live work from concert visuals to creative tour direction, and most notably for collaborating with Target to direct the first-ever live music video commercial, “Make Me Like You,” by Gwen Stefani. The acclaimed four-minute piece for Deutsch was filmed live, in one-take, during the 2016 Grammy Awards, and went on to win several advertising awards including a Cannes Lion, two AICP Show awards, and a Ciclope Award. The ambitious project was produced by Wondros, the production house which handled Stefani for spots and branded fare in the U.S. prior to her joining Anonymous Content. Wondros continues to represent Muller for music videos.
For over a decade, Muller has established a creative partnership with Stefani, directing countless music video (“Spark the Fire,” “Used To Love You,” “Cool”), advertising projects (L’Oreal, MasterCard), and tour visuals for the pop artist. Other longstanding relationships include Annie Lennox, Sade, Garbage, Sophie Ellis-Bexter, and The Kills. Moreover, Muller has helmed creative projects and videos for Beyoncé, Rihanna, Beck, Shakira, Coldplay, Selena Gomez, Radiohead, Jeff Buckley, The Cure, Dolly Parton, Alicia Keys, and the Dixie Chicks, among others.
Muller has been honored by the Grammys, MTV Awards, Brit Awards, UKMVA, and Music Week Awards. She has also won the MVPA Director of the Year, MVPA Best Direction of a Female Artist, and the CADS Director of the Year awards.