Full-service production and post studio ELEMENT has signed director Tom Foley for U.S. commercial representation. He comes over from Independent Media which handled him for over a decade; while there Foley directed work for brands including Burger King, Nike, OfficeMax, Dunkin’ Donuts and Marshalls. His first project with ELEMENT is writing and directing a multi-platform campaign for a national craft brewery.
ELEMENT founder/EP Eran Lobel described Foley as “an amazing creative filmmaker” with “a sophisticated comedic instinct.”
A Boston native, Foley took an early shine to film--and to sneaking into R-rated flicks with his brother. He followed his passion to study directing and writing at Northwestern University, graduating with a Bachelor’s degree in Communications/English. Landing a post as producer for Hal Riney & Partners, he quickly amassed a diverse skill set in commercial production and moved to Hill Holliday, where he climbed the ladder to serve as executive producer and VP. Armed with a more in-depth brand POV from the agency side, he made the shift to return to his first love of directing, crafting acclaimed commercial projects with Independent Media.
Foley said, “Eran and I have known each other for many years, and there was always a natural connection. With ELEMENT steadily moving onto the national stage, the timing is right for us to partner together.”