The Directors Bureau Adds Augustus Punch For Spots, Branded Content
The directorial duo Augustus Punch, consisting of Diesel (l) and Alexandra
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The filmmaking duo Augustus Punch, aka Diesel and Alexandra, has joined The Directors Bureau for U.S. representation spanning commercials and branded content. The directorial team--consisting of Alexandra Hamilton Bolton and Diesel Schwarze--is known for bringing stories to life with romantic modernism and a creative mindset as reflected in work for Tumi, Honda, Target, Sony and Macy’s. 

As the name implies, Augustus Punch unites joyful wonder, exalted style, and extraordinary approaches in each collaboration. Previously represented by Superprime and Partizan, Diesel and Alexandra are multidisciplinary creatives with roots in design, art direction, editorial, and writing that layers into their directing process. Large-scale sets and elaborate choreography, along with naturalistic and authentic filmed moments, harmonize with compelling characters to draw audiences into worlds both real and imagined.

“From my first experience seeing their work, I’ve always had a deep appreciation of their technical craftsmanship and the wonderful emotional touchpoints they create with the characters in their projects,” said The Directors Bureau’s Luke Ricci. 

The Australian natives, who met while working for Baz Luhrmann, described joining The Directors Bureau as to be among filmmakers they both admired and with whom they felt a kinship: In a joint statement, Diesel and Alexandra shared, “The Bureau has always held a certain poetic magnetism for us as filmmakers and we feel very much aligned on our creative instincts. We enjoy celebrating brands and conjuring worlds with a little invitation to step inside; visually rich with a subtle wink. We look forward to making beautiful things together.”


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