Full-service, Detroit-based advertising agency Doner has named Ryan McKone to the newly created role of SVP, director of digital strategy, and Carla Butwin as VP, creative director.

McKone will refine Doner’s approach to digital strategy and expand the shop’s digital capabilities across a variety of channels. He will report to Jane Goodman, chief strategy officer. 

Butwin meanwhile will help lead creative development for a range of Doner clients including Cox and McDonald’s. She reports to executive creative director Jon Krevolin.  

Prior to Doner, McKone served as a strategic consultant for B-Reel in New York where he partnered with brands including Facebook, Google, Pinterest, Spotify, and Viacom, among others. He also held digital strategy roles at Onion Labs, FCB New York, Cramer-Krasselt, and J. Walter Thompson. In addition to his 10 years of advertising agency experience, McKone has worked in the music industry. He designed the digital strategy for Heineken’s summer music event series and worked with British music magazine Mixmag, helping the publication launch in New York as a purely digital and experiential brand.

Butwin previously served as associate creative director at Huge and Deutsch New York. She has worked on creative campaigns for a variety of brands including Alfa Romeo, Anheuser-Busch, Capri Sun, Fiat, Jeep, Ram, Siemens, and Sherwin-Williams.

“Our clients look to us to keep them on the cutting edge of digital content creation and execution,” said David DeMuth, CEO at Doner. “In recent years, we have propelled the agency to become a strategic, digitally-driven operation. The additions of Ryan and Carla mark a significant step forward as we continue to advance the agency’s digital expertise.”