• Friday, Jul. 7, 2000
DTV & ADVERTISING: P&G On HDTV - Pioneering Advertiser Identifies Obstacles To Digital Transition, Bt Remains Enthused Over Spot Potential.

HDTV will need to make strides in several key areas in order to receive viable support from advertisers and their agencies, related Jim Gosney, associate director of commercial production for Procter & Gamble, a company that, as chronicled in SHOOT over the past two years, has taken a lead...

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