Durable Goods Signs Comedy Director Greg Bray
Greg Bray
  • VENICE, Calif.
  • --

Comedy director Greg Bray has returned to Venice-based production house Durable Goods for commercial representation in the U.S. He was previously with Durable Goods for a short stint before dedicating most of his efforts towards his work in markets abroad. Now that he is focused on the American market, he reunites with the Durable team.

Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a signature brand of straightforward--and delightfully absurd--humor. Bray began his career as an ad agency creative and later emerged as an advertising photographer before launching his career as a director. His versatile experience has provided him with a unique understanding of content creation and informs his message-driven storytelling style that can be seen in spots for such brands as Skittles, Wrigley, Burger King, Vodafone, Emirates Airline, Sony and Volkswagen. His work has earned numerous industry accolades, including Cannes, ADC, New York Festivals and others. As a director, he has worked with advertising agencies including Lowe Worldwide, Leo Burnett, BBDO & DDB, and others. 

Most recently, Bray helmed a four-spot comedic campaign for Lotto24, out of the agency Heimat, that released in both German and English for the German market. 

Durable Goods EP Rebecca Wray said, “Greg embraces the fun and quirkiness in advertising, which is very timely based on the boards I’m seeing. He brings a POV that can make you uncomfortable but laugh at the same time. He is a true collaborator and his agency background lends to the entertainment aesthetic.”

Bray related, “Advertising continues to shift further into the entertainment space and creating simple, humor-driven stories has always been an approach that I embrace--and it makes people laugh.” 

New Zealand-native Bray currently resides in Berlin, Germany, with his family.


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