Derek Green has joined We Are Unlimited, an Omnicom agency, as executive creative director. Green will report directly to Toygar Bazarkaya, chief creative officer of Unlimited.
Green comes aboard the Unlimited team to expand the agency’s creative ambitions for the McDonald’s client. In this role, Green will help oversee Unlimited’s creative output and build momentum for the agency’s future. He has a penchant for building teams that deliver successful, customer-driven creative campaigns for iconic global brands. Green also brings to We Are Unlimited a keen knowledge of the McDonald’s QSR (quick service restaurant) industry landscape.
Green has over 25 years of international experience, with extensive 360 work for QSR brands like KFC. Most recently, Green served as ECD at Ogilvy Sydney, where he led creative across accounts such as AMEX, IBM, Lion Breweries, Nestle, Coca-Cola, Kimberly-Clark, Optus and Transport for NSW. Prior to his role at Ogilvy, Green served as SVP, ECD at Cramer-Krasselt in Chicago, which was named Most Effective Independent Agency at the 2014 North American EFFIEs. His work has won Gold EFFIEs in both Australia and the wider APAC region, as well as Gold and Silver Cannes Lions across three continents.
Green’s hire follows the appointment of Sumer Friedrichs as Unlimited’s chief production officer in late 2018.