Emma Eriksson, formerly an art director at Forsman & Bodenfors’ Swedish headquarters, has joined Forsman & Bodenfors New York as the co-head of creative. Eriksson shares head creative duties with Forsman & Bodenfors NY’s Matt Creamer; both work closely with sr. executive chairman and copywriter Anna Qvennerstedt.

In Stockholm, Eriksson worked with clients like Haagen-Dazs Global and Åhléns, Sweden’s biggest chain of department stores. Now she’s looking to inject the best of F&B Sweden’s creative culture into an atmosphere that is unabashedly New York. “We’re looking to combine the best of both worlds and create work that feels relevant and modern--work that shows a brand’s true potential and makes a difference for humanity and society,” said Eriksson.

Prior to landing at F&B in 2017, Eriksson co-founded the creative agency Le Bureau in Stockholm, where she spent 12 years heading up creative. Clients included H&M, Filippa K and Nationella Hivrådet. Prior to that she spent six years at TBWA Stockholm, working with clients like Absolut Vodka, Alkoholkommittén and MTV. 

In addition to Eriksson’s move from Sweden, F&B New York has been adding creative talent, including Juan Raza, graphic designer; Dotun Bello, copywriter; and Jose D’Alta, art director. There are additional open creative roles for conceptual thinkers who want to work in an open, collaborative environment.  

Raza comes from VaynerMedia, where he served as sr. art director. Prior to that he was motion graphic designer at Hearst Digital Media, and has also served at Time Inc. and NBCUniversal Media.

Nigerian-born Bello cut his wordsmithing teeth at creative agencies on the West Coast, including Mullen (clients included Burger King and TGI Fridays) and Goodby Silverstein & Partners (Xfinity, BMW and Liberty Mutual). Most recently he worked at Eleven, where he wrote copy for Samsung, Dignity Health and Fujitsu, among others. Outside of F&B, Bello is a community leader for the Blacks in Advertising and Creatives bowl on Fishbowl, pushing brave conversations to the ad community to help drive positive change.

D’Alta comes from Grey Group, where for two-plus years he worked with clients including AARP, Lindt, Invesco, Volvo, GSK, and Walgreens. Originally from Venezuela, D’Alta has also lived in Paris and in cities across the southeastern U.S., incorporating those life experiences into his work.