Even/Odd Signs Directors Andy Madeleine, David Camarena, Syra McCarthy
David Camarena
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Creative studio and production company Even/Odd has signed New York-based director Andy Madeleine, and Los Angeles/San Francisco-based directors David Camarena and Syra McCarthy for U.S. representation. All three filmmakers had no prior production house representation in the U.S. market.

The infusion of directorial talent continues the expansion of the minority and immigrant-owned shop, following the naming of Justin Lomax earlier this year as its first managing director. Madeleine, Camarena and McCarthy also mark Even/Odd’s ongoing investment in  its artists and DEI initiatives. Each director reflects Even/Odd’s approach to bolstering multidisciplinary artists rooted in filmmaking, with diverse careers spanning work across commercials, music videos, photography, and documentary film.

Lomax said, “All three directors bring unique styles and perspectives to our roster. They’re each constantly pushing themselves and their art into new, unexpected places, which makes them a natural fit with the Even/Odd team.”

Madeleine’s entry into filmmaking began with an attempt to challenge the banality of growing up in the suburbs of Detroit. Coming from a primarily self-taught, DIY background, he has a deep fascination for cameras and film as a medium that can be felt in his lens-based approach to filmmaking. His portfolio includes work from a diverse roster of clients, including Adidas, Stella McCartney, Nike, Fendi, Tumi, Square, Tommy Hilfiger, and Vogue Magazine. Also a photographer, he shoots fashion campaigns and editorials, which inform his work as a director.

Camarena’s unique style stems from years of documentation, candid moments, and a glimpse of the Latinidad landscape in California and Mexico. Camarena is a Mexican-American director and photographer inspired by his community. His experience working in live-action, still photography, animation, and music videos have led to a distinct style as a filmmaker. He has directed commercial work for Nike, Foot Locker, Hat Club, Kids of Immigrants, and Adidas. Camarena’s projects have been featured in publications including Rolling Stone, Vogue, Hypebeast and Pitchfork. His latest personal work is a documentary about the Sirkane Darkroom, a one-of-a-kind mobile photography workshop for underprivileged children in southeast Turkey. 

McCarthy is a half-Filipino, half-New Zealander first-generation American filmmaker and actor. She has directed for brands like Angi, Olly, Scotch-Brite, Ford’s Gin, Square, and Google. Her work was recently featured in The New York Times. McCarthy’s history working as an actor, editor and stills photographer give her a distinct directing approach from the nuance of performance to composition. Striving for gender equity within the media industry, McCarthy recently created the website Soft Hold Collective: a film directory highlighting female and non-binary Bay Area talent, set to launch soon. 


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