Fallon has promoted Kara Buckner to agency president and Nikki Baker and Leslie Shaffer to co-chief creative officers. Buckner has been elevated from managing director and retains her title as chief strategy officer. Baker and Shaffer have been promoted to co-CCOs from their role co-leading the agency’s creative department in New York.

Together, Buckner, Baker and Shaffer will be responsible for helping Fallon across its Minneapolis and NY offices navigate client and cultural challenges related to the pandemic and a rapidly shifting media environment while tapping into the opportunities of new talent, new clients, and modern ways to help brands reach their objectives through creativity. Matt Garcia, who joined the agency from Publics Groupe partner agency Rokkan last summer, will continue in his role as managing director, New York. All four will report to CEO Rocky Novak.

Fallon has charted consecutive years of growth, with momentum coming through new work for clients like Walmart, Arby’s, KeyBank, Hotwire, Comedy Central, Showtime, Back Market, Minnesota Timberwolves, and more.

As a strategic-creative leadership team, Buckner, Baker and Shaffer have turned out new work for brands like Walmart, KeyBank, American Home Shield, and Back Market.

Buckner previously worked for Fallon from 1997 to 2010 when she helped lead Emmy and Effie-winning efforts for PBS and United Airlines. After running her own consulting practice for nearly a decade and working with brands like Google, Nestle Purina, and Target, she returned to the agency in 2019 as chief strategy officer and managing director. She now heads the account leadership and strategy departments, setting vision and driving strategic, creative, and operational excellence across the agency. Baker and Shaffer joined Fallon as co-executive creative directors in 2018 with accolades that include Cannes, Clio, D&AD and The One Show awards.